CI
CI Introduction
Corporate Identity
The DL Group's watermark reflects DL’s corporate identity with a spirit of driving innovation while complying with the basics.
Uppercase English letters were applied to give a sense of honesty and weight, along with a DL’s social status as a global corporation. And it reflects the vision of DL to keep ahead of the times with weighty, sophisticated color while maintaining the existing blue shades.
Color System
To keep the brand identity, the colors specified in the guide are to be used.
For accurate rendition of color, the visual check needs to be judged against the Pantone color chart.
How to use DAELIM Gray
Use Pantone Cool Gray 8 when the color is adjacent to DAELIM Blue,
and use Pantone Cool Gray 11 when located alone.
- DAELIM Blue + DAELIM Gray
- DAELIM Gray
Primary color
- RGB web : R12 / G35 / B64 DAELIM Blue
- RGB web : R102 / G102 / B102 DAELIM Gray
- RGB web : R161 / G161 / B161 DAELIM Light Gray
Secondary color
- RGB web : R0 / G139 / B176 DAELIM Light Blue 1
- RGB web : R114 / G204 / B210 DAELIM Light Blue 2
- RGB web : R246 / G231/ B161 DAELIM Light YELLOW
- RGB web : R39 / G36 / B37 DAELIM Black
- RGB web : R168 / G153 / B110 DAELIM Gold
- RGB web : R167 / G169 / B172 DAELIM Silver